Events in magazine media:
how to convert them in into a revenue source

Inclusive of 6 pages of case studies drawing upon the experiences of everything from Smithsonian Magazine Museum Day in the US to La Gala de Caras (Editorial Perfil) in Argentina, the report offers a diverse catalogue of successful events of different shapes and sizes that are already functioning in the real world.

Magazine publishing has been going through significant restructuring over the past decade, seeking alternative revenue sources and revisiting old ones. Subscriptions, paywalls, and affiliate marketing are three examples, but possibly the biggest opportunity is for brand extensions and in particular, events.