Paywalls: How to start your subscription strategy
Report author, Martha Williams, CEO of the US based consultancy Data & AI for Media, explains how magazines can transform their business from a transactional, advertising-focussed industry to a relationship-focussed industry.
A comprehensive report about how media companies can start a subscription monetisation strategy. Focussed on the international publishing industry, the report is an in-depth analysis of how to build lasting and profitable relationships with readers.
Research partnership by FIPP and Blaize